Southern Africa Direct

Southern Africa Direct is a free-to-air lifestyle and culture TV channel available on the Sky Digital platform and online. It is the UK's first 'Destination TV' channel, providing an authentic and engaging information source for anyone interested in visiting or building commercial links with Southern Africa.

Southern Africa Direct's pioneering programming focuses on lifestyle & culture, travel & tourism and commerce, providing a gateway for a broad range of UK viewers, whatever their interest in the region.

The channel provides significant opportunities for sponsors and advertisers wanting to reach an affluent and adventurous demographic. For more information please visit www.southernafricadirect.com