Digital Media Specialisation

Working within the rapidly evolving digital media marketplace, we are excited to be playing a part of the future of entertainment and communications.

15 years ago, the internet was hardly used and in most countries consumers were happy being able to count the number of channels they had access to on one hand. Times have changed; digital TV, broadband and mobile phones are converging and are now used by billions of consumers around the world.

The level of growth is set to explode as consumer thirst for personalised, interactive entertainment drives new technologies, services and business models. The next ten years will see delivery methods converge and boundaries pushed beyond our imagination – in fact it’s already started. Video-on-demand is changing the way in which home entertainment is purchased and enjoyed, IPTV is creating a new viewer proposition in which individuals can build a package based on their individual tastes. The advent and proliferation of mobile devices has opened up possibilities previously unthought-of, such as mobile TV and email on the move. Increased download speeds at home and on the move have also enabled large files to be transmitted quickly, opening up the possibility for interactive services and online television.

How will operators make money from all these new services? Will consumers be prepared to pay for content? What will be the impact on advertising models? How or why will content owners protect their content? What is the next technology step-change that will drive future innovation? Where is the tipping-point for HDTV?

These are the sorts of questions we’re constantly debating, both internally and externally, because we realise the importance of understanding the business and technology developments that impact our industry. We know that when we understand, we can help our clients to build relevant and strong messaging and differentiation; we can write informed copy; we can talk intelligently to journalists, analysts, conference programme managers about our clients’ services and solutions and how and why they fit into the digital future.

Our knowledge-based approach enables our clients to impact significantly on the future digital landscape, placing them at the forefront of service, programming or technical change.